New Logo Announcement

We are proud to be launching a new logo as a part of the ongoing evolution of our brand.
Every year we examine our products and processes, and put them to the litmus test. This is how we stay committed to growth; how we continue to raise our standards; how we create new products and methods to better serve our guests.

We have recently reached some exhilarating milestones.

• We launched ourselves wholeheartedly into a comprehensive bike program that is culminating in our new bike shop, Red Coyote Cyclery. It is strategically located in Virgin, Utah and will be opening really soon.
  
  
• We designed and constructed a via ferrata exit to our privately owned canyon, Eye of the Needle.
  
  
• We erected a building - located on our property on the Kolob Terrace Road - which will become a storefront for our Kolob recreational services.
  
  
• What’s more, we have a partnership with the Fairfield Marriott hotel - opening this spring in Virgin.
  
  

It is only natural we chose this time to evaluate our company’s brand and logo. We wanted to ensure it was in sync with who we are, and we wanted a graphic we can carry with us into the future. After much deliberation, we selected Michael Sayre Design (in Emmaus, PA) to help us create a graphic identity that embraces our spirit and can serve as a visual ambassador for our brand.
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Our new logo is inspired by the Native American petroglyphs found in our backyard, specifically the spirals and snake-like images you may find in Zion. Although petroglyphs are soft and curving and our mark is sharp and angular, there is a relationship in the flow of the lines. It has something to do with the connected letters and the lack of a cross hatch on what our eye interprets to be an ‘A’. The result is dynamic, crisp, modern and professional. You’ll see it applied in several creative, but purposeful ways as we move forward.

​The task before us now will be to introduce it to you. We realize that changing a logo is a process that can involve many steps and take some time. We appreciate your kind support during this exciting transition.
 
Keep your eyes peeled for our new logo – it’s coming soon.