Marketing Director

As Zion Adventure Company has grown over the last 15 years, so have our marketing and media efforts. We have always handled our marketing in-house, preferring custom-tailored copy, images, and design to anything we could hire out or subcontract. In 2012, we will hire our first full-time Marketing Director - someone who can give their full energy and attention to promoting Zion Adventure Company in our store, in our local communities, and on the web.

• Oversee the implementation of the current 2012 marking plan, with revisions as needed
• Monitor progress of 2012 action plan and goals achieved and communicate this progress with ZAC staff
• Create 2013 marketing plan based on 2012 results and 2013 goals
• Track success of various marketing strategies (i.e. Newsletter, Print Ads, Hiking Zion Maps, etc.) and evaluate effectiveness
• Manage $100,000 Advertising Budget and leverage for best investments for web, print, and special promotions
• Oversee Print Material Development and deployment
• Manage Guide Photo Database within Lightroom
• Manage other team members (up to 3 staff) assisting with material distribution and special programs
• Continue Community Outreach programs, including YAZ and develop further to extend beyond Zion
• Participate in monthly Zion Canyon Visitors Bureau meetings
• Special Event organizing (Banff Film Festival Radical Reels,...)
• Hiking Zion Distribution (100,000 units distributed across Southern Utah each year)
• Develop and deploy web & local advertising campaigns
• Build relationships with existing customers through newsletters and special events
• Build relationships with local businesses, hotels, spas, and outlying businesses for product awareness and sales
• Coordinate, arrange, & orchestrate media appearances (TV, web, magazine, newspaper)
• Reports Directly to General Manager and works parallel with other directors for Outfitting, Guiding, Shuttles, River Tubing, and Overland Tours.

• Minimum Two year commitment preferred.
• Able to work with Adobe InDesign CS, Photoshop CS, Illustrator CS and Lightroom 3
• Savvy with Facebook, Twitter, WordPress, Constant Contact
• Able to learn functions in Joomla! Website Content Management System
• Socially graceful
• Industrious and able to work independently without supervision
• Outdoor oriented and able to participate in rock climbing, canyoneering, mountain biking, and hiking on a weekly basis, both paid, and recreationally

• Year-round employment with extended vacation allowances
• Pay commensurate with experience, $15-20/hour, 35-40 hours per week, 40-45 weeks per year, (annual earning estimates at $25,000 to $38,000 per year).
• $2500 medical reimbursement toward health care deductibles which can increase each year by percentage of pay based on tenure
• 2 weeks paid winter leave (Dec.-Feb), based on average semi-monthly earnings
• Up to 4 weeks of unpaid leave each year
• An exciting, dynamic work environment out of the city
• Freedom and opportunity to alter, change, and inspire new ideas
• Live in the foothills of Zion National Park year round